Still, having three different payment plans does show Apple wants its users who are willing to cough up a more dynamic approach. Giving users limited access to the full experience of its service might seem like a better deal in the short term, but it suffers in the long term compared to the free/ad-filled version Spotify offers.
It’s understandable from a business point of view – especially with so many exclusives serving as a golden carrot for potential users – but it's possible that not having any form of long-term free-to-use version has ultimately worked against Apple’s desire to increase its overall user base.įree trials are limiting, especially to those looking to experience the service long-term. Unlike Spotify, which offers both free and paid versions, Apple Music only offers a free trial version before it requires you to sign up.
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